Social Wall
This in-app feature became the beating heart of the Douglas learning community. Teams share best practices, congratulate colleagues through ‘Douglas Stars’ posts, and stay informed about all developments within Douglas!
Case: Douglas
About the client
Europe’s leading premium beauty retailer, specializing in perfumery and cosmetics, with more than 100 stores in Belgium and the Netherlands.
Customized solution
Douglas Learning App, centralized training for multiple locations, community-building, and brand activation within the app.
Challenge
The challenge
Douglas wanted to streamline existing training processes and establish a scalable learning ecosystem that connects employees from all stores worldwide.
The context
In 2022, Douglas already had a physical training center in the Netherlands: the Douglas Academy. The next steps were digital reinforcement and international connection.
The focus
Together, we focused on deepening product knowledge, improving customer service, and strengthening the Douglas community.
The goal
One integrated learning platform that promotes knowledge sharing, connects people, and empowers teams worldwide.
Solution
From academy to ecosystem
A digital learning environment that complements and strengthens the physical academy, featuring social learning and short, powerful training sessions that perfectly align with Douglas' DNA.
The focus is on professional and engaging learning experiences that are immediately applicable on the shop floor.
The content
98 training modules, from onboarding to in-depth product knowledge, including exclusive courses from luxury brands such as Dior and Sensai.
The impact
Increased engagement, better product knowledge, and a learning experience that aligns with the daily reality of the employees.
Learning Activations
The context
During the holiday season, an absolute peak period in retail, Douglas sought a fast and efficient way to train employees.
The approach
We replaced static PDFs and PowerPoints with an interactive learning experience, "A Very Douglas Christmas".
The activation
Four microlearning courses full of quizzes and challenges, playfully designed but with strong content.
The result
1,400 completed quizzes within the courses and nearly 1,000 likes on related content on the Social Wall.
Results
The learning environment
A digital-first, custom-made learning environment that strengthens the Douglas Academy.
Learning together
The transition from individual learning to peer-to-peer learning, where employees share experiences, learn from each other, and grow together.
Efficient knowledge transfer
Fast and targeted training sessions, with a combination of general content and local training per store.
Personal growth
Adaptive learning paths that allow employees to close their knowledge gaps and progress at their own pace.
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