Broadly applicable
The interactive retail content and the establishment of a sector community are proven methods that can also be implemented within other sectors.
Case: RetailDetail
About the client
RetailDetail has been the B2B retail community in the Benelux since 2008. Their goal is to keep all retail professionals up-to-date and informed about relevant news within the sector.
Customized solution
A personalized environment for the entire retail sector, featuring specific retail content and regular updates.
Challenge
The context
RetailDetail was looking for a way to extend the community feeling of live events and retail hunts into a digital environment.
In addition, they wanted to continue investing in the retail sector, partly by helping individual retailers develop future-proof skills.
The focus
We focused on creating a sector-specific environment where retailers can interact and industry experts can share their expertise.
The goal
Building a digital retail community that helps retailers develop future-proof skills through interaction and expertise.
Solution
From academy to ecosystem
The new RetailDetail Academy is based on the 'Connect and Learn' concept and places industry expertise at its core. It delivers dynamic, interactive content directly to the retailer. The community receives exclusive access to premium posts, training, and expert insights — all in one central location.
Retail training
Together with industry experts, we developed bite-sized retail courses within the most important retail categories, including Fashion, Food, Design, and Tech. In addition, targeted information is offered, ranging from trends to pricing strategies.
Expertise and sector knowledge
The unique Talks section contains recorded sessions with leading thought leaders from RetailDetail events, turning insights into action and ensuring the community always stays one step ahead.
Results
Retail hub
The app is a central hub for retailers throughout the Benelux and stimulates professional growth, sector connections, and the exchange of practical expertise.
Digitization
A transition from an event-based community to a continuous and engaged digital community of retailers.
Personal growth
A complete upskilling system developed for retail professionals. A future-proof learning environment driven by continuous updates, skill development, and learning opportunities.
Efficient management
Seamless user management via a custom API, making access effortless.
Schrijf je in voor onze nieuwsbrief
