Social Wall
The built-in social wall, comparable to popular social media, strengthens the community and culture surrounding the brand. Stores share content here about new collections, events, tips, best practices, etc.
Case: Essentiel Antwerp
About the client
A Belgian brand synonymous with refreshing, quirky, and luxurious fashion. Essentiel Antwerp has more than 40 stores worldwide.
Customized solution
Personalized and brand-focused learning environment, a connected global community, targeted microlearning courses, and ongoing guidance from UQ Learn experts.
Challenge
The challenge
With more than 40 stores worldwide, Essentiel Antwerp sought a way to connect all employees and share important information with everyone in a streamlined manner.
The context
Information was sent out through various channels (email, internal platforms, etc.). Furthermore, store employees felt no connection to the brand, especially in more distant locations.
The goal
Building an all-in-one platform to train their employees in products, operational processes, and customer service. Additionally, they wanted to build a strong community across all locations.
Solution
From academy to ecosystem
We created the Essentiel Antwerp Academy — a digital learning platform for the brand's employees featuring custom-made microlearnings.
The content
The courses focus on what employees need on the shop floor; tips and tricks regarding sales and service, the operation of internal systems, and specific product information.
The impact
The platform serves as a centralized information source for teams and simplifies the onboarding of new employees.
Results
The learning environment
A digital-first, custom-made learning environment that strengthens employee product knowledge and engagement.
Efficient knowledge transfer
The app contains uniform and brand-focused training, available anytime and anywhere. This simplifies the onboarding of new employees and accelerates excellent service.
Learning together
The social wall promotes connectivity and ensures an active community that links international teams.
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